Selected Work

A few representative engagements.

Studios reveal client work selectively. Names are withheld and metrics are directional. Scroll each case to see the brief, the numbers, the timeline, and what stayed in place.

01 / CaseB2B Consultancy · MENA

Enquiry-to-discovery conversion lifted into the high thirties.

Replaced a static brochure site with a bespoke conversion website. Architected a CRM pipeline with source attribution, lead routing, and a structured discovery booking flow.

WebsiteCRM pipelineSource trackingFollow-up
Outcome metrics · directional
~0%
Enquiry → discovery
from ~12% baseline
0.0x
Qualified pipeline
vs prior quarter
0%
Source coverage
every enquiry attributed
0 min
Median first response
previously: same-day
Engagement timeline
  1. Week 1
    Audit & architecture
    Mapped existing motion, defined the pipeline shape, and agreed source taxonomy.
  2. Week 2–3
    Site & CRM build
    Bespoke conversion site shipped alongside a CRM pipeline with routing rules and source tags.
  3. Week 4
    Discovery flow live
    Structured booking, calendar invites, and follow-up sequences switched on end-to-end.
  4. Week 5+
    Tune & hand over
    Two cycles of measurement, copy and routing tuning, then handed back to the in-house team.
What stayed in place
  • A single source of truth for every enquiry, by channel and campaign.
  • Discovery calls booked without back-and-forth or manual triage.
  • Reporting the founder actually opens on Mondays.
02 / CaseSpecialist Clinic · GCC

First-response time moved from hours to single-digit minutes.

Instant lead routing across email and WhatsApp, integrated booking on the website, and a reporting layer surfacing every missed touch in near real time.

Lead routingBookingReporting
Outcome metrics · directional
0 min
Median first response
from 4–6 hours
0%
Enquiries answered same-hour
from ~30%
0/7
Routing coverage
after-hours included
0
Missed enquiries weekly
tracked in real time
Engagement timeline
  1. Day 0
    Inbound audit
    Listened across email, WhatsApp, web forms, and IG DMs to find where leads were dropping.
  2. Week 1
    Routing & booking
    Unified routing across channels and embedded a booking flow on the site.
  3. Week 2
    Reporting layer
    Live dashboard surfacing every untouched lead, by clinician and channel.
  4. Week 3+
    Quiet operations
    Front-desk team uses the system daily; no spreadsheets, no missed enquiries.
What stayed in place
  • Patients hear back in minutes, not hours — across every channel.
  • Front desk works from one queue rather than four inboxes.
  • Leadership sees the funnel in one place, every morning.
03 / CaseReal Estate Firm · UAE

Complete source attribution across every enquiry and stage.

Pipeline architected around the firm's actual sales motion, with source tagging on every enquiry and a clean sales handoff for the closer team.

CRM architectureReportingSales handoff
Outcome metrics · directional
0%
Source coverage
every enquiry tagged
0%
Faster qualification
lead → meeting
0
Pipeline stages
matching the real motion
0
Source of truth
for sales and marketing
Engagement timeline
  1. Week 1
    Sales motion mapped
    Sat with closers and listing agents to define stages and handoffs that match reality.
  2. Week 2
    CRM rebuild
    New pipeline, source taxonomy, and required fields enforced at each stage.
  3. Week 3
    Handoff protocol
    Lead-to-closer handoff scripted and instrumented; no enquiry without an owner.
  4. Week 4+
    Reporting cadence
    Weekly attribution report by source and agent; reviewed in the Monday standup.
What stayed in place
  • Marketing spend tied to closed deals, not just leads.
  • Closers receive enquiries with full context and a clear next step.
  • Leadership can answer 'what's working' in a single view.

Studios reveal client work selectively. Specific names and figures shared on request, under NDA.

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